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Clean Fragrance Brand Wild Spirit Expansion Plans Include New Product Launches and a full national roll-out at Walmart


For Immediate Release -- November 2019
Since the launch of Wild Spirit fragrances in July 2018 the
brand has set a cracking pace of growth. Winners of the 2019 ICMAD Beauty Innovator Award, and finalists in both the CEW Beauty Awards and the Fragrance Foundation Awards, the brand has just completed a full national roll-out at Walmart.
The brand has also expanded its product offering with the introduction of three new products releasing just in time for the holidays.

Rosy Glow Launch
As of October 2019, Rosy Glow, a juicy, floral, optimistic scent will be on shelves in Walmart stores across the USA as well as on Walmart.com.


New Purse-Friendly Atomizer Collection
The innovative perfume atomizer, in a decorative metal case, is a stylish and purse-friendly way to carry your favorite Wild Spirit scent. Simply insert the glass vial into the case, twist the top, and spritz to disperse the fragrance. Available scents include Driftwood, Spring Jasmine, Chill, and Rosy Glow.


We are constantly evolving our product line and exploring new ways in which we can reinvent how people wear their scent. Our new travel atomizers have great purse appeal and the metal case protects your fragrance from breakage.” – Joyce Lanigan, Co-Founder.


Holiday Discovery Set Launch
This fragrance collection includes Eau de Parfum travel-friendly roller balls in the 5 signature Wild Spirit scents; Spring Jasmine, Driftwood, Chill, First Snow, and newly launched Rosy Glow. Each embody distinct personalities designed to resonate with a specific consumer, and can also be layered together for a unique, personalized scent.


New Walmart In-Store Experience
In addition to the new product launches, Wild Spirit is continuing the evolution of the customer experience through Walmart’s new “fragrance tester bar concept” launching in select stores this November. This consists of a dedicated display area and scent testing station for shoppers, allowing them to discover their own ‘Wild Spirit’ in-store, and find the scent they love.


“Walmart Beauty is evolving so quickly and we are very excited to be part of this new initiative. The new concept gives consumers the opportunity to really engage with the brand, encouraging them to experiment and to reinvent
their scent.” says Lanigan.


About Wild Spirit Fragrances
Wild Spirit was born from sister brand Raw Spirit by New York-based fragrancier, founder + CEO, Joyce Lanigan and renowned fashion photographer Russell James. The cruelty-free, vegan brand focuses on clean, sustainably sourced ingredients that contain essential oils, and are paraben, sulphate, and dye-free. Born in the USA, Wild Spirit crafts affordable luxury fragrances that give the value-savvy beauty shopper an opportunity to explore new and luxurious scent profiles and to reinvent their scent.


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